Every company has a Revenue Growth Engine. It is the sum total of the processes, content, and technology that drives revenue growth.
Unfortunately, the growth engines of many companies are woefully underpowered. As a result, the company grows, but everyone knows its not operating at its full potential. It’s kind of like an engine that’s not firing on all cylinders.
Why is this? In seeing the growth engines of hundreds of companies across multiple industries varying from startups to Fortune 100 teams, I see three consistent performance problems.
(1) No Processes
Marketing and sales processes have not been thought through, documented, and communicated. Everyone kind of does their own thing creating inconsistent results and costly turnover.
(2) Weak Content
The message you deliver to your customers through your website, emails, sales collateral, and conversations is watered down and inconsistent. This fails to get the attention of prospects and clients, hurting your results.
(3) Unused Technology
CRM’s and other marketing technologies are not automated to drive process and share your content. Once again, everyone does their own thing which usually ends up being nothing.
The good news is that you can upgrade your company’s growth engine. When you do you begin to enjoy benefits like:
Exponential Growth by getting consistent results in both net-new and cross-sell revenue.
Ideal Clients that can have 20X, 30X or more potential revenue that average clients.
Consistent Results instead of the roller-coaster of sales.
More Net-New Revenue by engaging a target list of Ideal Prospects instead of trying to boil the ocean with a limited marketing budget and small sales team.
Increased Cross-Sell Revenue by implementing processes that create a client experience that set up conversations to buy more of your products and services.
Accountability by having processes to which you can hold marketing and sales accountable.
Lower Expenses by being able to do this with your internal team instead of continually having high-dollar marketing and sales consultants reinvent the wheel and do the work for you.
Faster Onboarding by providing new sales and marketing employees with the Owner’s Manual for your Revenue Growth Engine.
Clarity by understanding what components of your engine need to be upgraded or repaired.
We are currently inviting 12 participants in the Build Your Revenue Growth Engine Mentorship to join us for a trek to Mount Everest Base Camp!
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